A new and updated logo for Ingkerreke Commercial, an Alice Springs based Ingkerreke Commercial business offers a comprehensive range of construction and metal fabrication solutions to corporate, government and private clients across remote and urban locations in the NT.
A big thanks Megan from Cairns Quality Accounting at 25 Grafton Street, Cairns. firstname.lastname@example.org
A need for change
Truenorth Technology wanted a new logo to give a more modern and cleaner image, while maintaining a link to the past – evolution rather than revolution.
The old compass design and typeface just didn’t cut it anymore!
Keep it simple!
The new design includes a modern compass design, a more modern approach to the name with a clean typeface, and brighter colours.
The glass look alternate design works well on all electronic media, conveying a modern tech-savvy business.
Colour or black & white
Reducing a logo to simple black and white and shades of grey shows the simplicity of the logo.
Looks good big and small
A logo needs to be scalable. I should work on a billboard as well as on a business card. It needs to be simple for this to work. If its too complex, it won’t work at small sizes.
Use of the logo in a consistent manner reinforces the branding. Don’t allow the power of the logo to be diluted by changing its shape, colour or font.
Likewise, use consistent styles in all your marketing material, which only helps to reinforce you whole branding effort.
Will Stewart from CamperOZ approached me to design a new logo for his company. He wanted to keep to earthy tones and to reflect exactly what they do, 4WD Vehicle Hire and Camping Equipment Hire. That says it all, pure and simple.
CampersOZ are located at 12 Scott Street, Cairns. Telephone: 07 4041 7474, of go to their website at www.campersoz.com.au.
Colleen has just set up Living With Yoga, offering small, personalised sessions on the northern beaches of Cairns. Contact Colleen on 0428 556 858.
Here is her new logo:
The design was based on a beautiful carved wooden block that Colleen had.