Smithfield Shopping Centre – What Lies Beneath

WLB Compilation Mediumhttp://www.smithfieldcentre.com.au/#!/index  https://www.facebook.com/SmithfieldShoppingCentre

Smithfield Shopping Centre is staging a massive promotion during the June/July 2016 School holidays. An artist was commissioned to create five huge graphics depicting “views through the floor” of the reef and various sea creature. When standing at a specific marked spot, the perspective is realistic and people in the photo look immersed in the image – riding a turtle or being chased by a shark.

As the graphic designer for Smithfield Shopping Centre, Design Odyssey was tasked with creating the “What Lies Beneath” logo and the design concepts for the supporting material. Several competitions are being held in conjunction with the displays. Over several weeks, we created multiple posters, flyers, entry forms, advertisements, floor decals, window decals, clue cards and other promotional material, as well as web and Facebook graphics.

If you get the chance, go along to Smithfield Shopping Centre and enjoy the experience.

Thanks to Deb and the Team at Smithfield Shopping Centre.