Smithfield Shopping Centre – Rebranding

Smithfield Shopping Centre, through it’s owner Dexus Property Group, has recently undergone a major rebranding for all it’s shopping centres across Australia. Although Design Odyssey was not involved in the style design, it is our job to implement the changes at Smithfield Shopping Centre in Cairns.

This has involved a major update of all marketing merchandise, including flyers, posters, press advertisement, forms and signage. All existing collateral has been updated and all future material will follow the new format.

The new cinema complex has also involved signage and hoarding banners surrounding the building works.

Below are samples of some of the new materials. Design Odyssey is proud to be associated with implementing the new designs.