New Logo and stationery for Gary Wilkins & Associates prior to their relocation this week.
Smithfield Shopping Centre recently started a fashion promotion titled ‘Hanging Out at Smithfield’. Retailers within the centre will be promoting fashion and beauty products for 3 weeks during August.
The centre required flyers, posters banners and graphics for use on their website and Facebook page.
The banners followed a theme of one or two images with a border complimenting the image in pattern or colours. Thirteen banners were designed and three sets produced my Status Signs and hung from the ceiling throughout the centre.
The display posters, flyers and web graphics comprised sections of several banner borders to create a consistency to the theme.
A bright and vibrant way to showcase design work.
I’ve just completed a new logo for Transform Movement & Mobility. Congratulations Joccoda.
A need for change
Truenorth Technology wanted a new logo to give a more modern and cleaner image, while maintaining a link to the past – evolution rather than revolution.
The old compass design and typeface just didn’t cut it anymore!
Keep it simple!
The new design includes a modern compass design, a more modern approach to the name with a clean typeface, and brighter colours.
The glass look alternate design works well on all electronic media, conveying a modern tech-savvy business.
Colour or black & white
Reducing a logo to simple black and white and shades of grey shows the simplicity of the logo.
Looks good big and small
A logo needs to be scalable. I should work on a billboard as well as on a business card. It needs to be simple for this to work. If its too complex, it won’t work at small sizes.
Use of the logo in a consistent manner reinforces the branding. Don’t allow the power of the logo to be diluted by changing its shape, colour or font.
Likewise, use consistent styles in all your marketing material, which only helps to reinforce you whole branding effort.